2021 RGD In-House Design Awards Winner

The main objective of this project was to solidify relationships with Canada Life's top insurance advisors, who contribute substantial income to the organization. These premium branded and personalized welcome kits were delivered to each of the top 53 advisors. Each kit was unique and customized to each advisor. They were manually assembled with custom pieces, including biographies and contact details for each Canada Life™ contact, putting a personal face on our relationship.

These top advisors are wealthy business owners who expect a premium experience. Their expectations were exceeded with luxurious materials, finishes and processes, taking advantage of a newly developed high-net-worth colour palette for the Canada Life brand.